What is big data analytics?
Big data analytics is the often complex process of examining big data to uncover information such as hidden patterns, correlations, market trends and customer preferences that can help organizations make informed business decisions.

On a broad scale, data analytics technologies and techniques give organizations a way to analyze data sets and gather new information. Business intelligence (BI) queries answer basic questions about business operations and performance. Big data analytics is a form of advanced analytics, which involve complex applications with elements such as predictive models, statistical algorithms and what-if analysis powered by analytics systems.

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